We spoke with Rajesh Shet, Co-Founder & CEO of SahiBandhu, a trailblazing gold loan aggregation platform leveraging existing infrastructure, reach, and cost competitiveness of scheduled commercial banks to disrupt the traditionally NBFC-led gold loan sector.
SahiBandhu aims to offer very convenient assisted customer journeys giving borrowers multiple gold loan products from best-in-class banks in line with their precise requirements and with a focus on underpenetrated semi urban and rural areas.
SahiBandhu has rapidly expanded its presence across Tier-3 cities (600+ locations), taking advantage of low competition outside major metropolitan areas. With offerings such as gold-backed credit cards and gold-backed investments, the company aims to now expand into Tier-1 and Tier-2 markets.
Founded in 2019 and backed by The Manipal Group, SahiBandhu was established by industry experts including Mr. Rajesh Shet, Mr. Anuj Arora, Mr. Vijay Malhotra, and Mr. Virendra Yaduvanshi.
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Rethinking Gold Loans with Rajesh Shet of SahiBandhu