Ankit Agarwal is the spokesman for Digital. His journey, which started from setting up a personal finance blog (Getting Money Wise https://gettingmoneywise.com/) to heading Digital Media & Performance Marketing at Uber India is fascinating.
Sitting on the crux of content, product, and marketing, Ankit reminisces on how the internet has permanently changed the way we consume and perceive brands.
We go deep into content monetization and changed customer narratives, discuss the overlaps between Fortnite and Star Wars, and wonder why it makes sense for pure play Indian digital brands to opt for offline advertising.
A mighty interesting chat. At least for those of us who claim to be digital-first ;)
P.S. You know we have neat website, right (https://transfin.in)? You folks may have chanced upon it through these podcasts...making you a rather special lot ;). But most discover us through Google. Precisely why we’re looking for a rockstar SEO Specialist and equally rocking Full Stack Developer.
If that's you, apply here:
SEO Specialist: https://www.linkedin.com/jobs/view/1578805399
Full Stack Developer: https://www.linkedin.com/jobs/view/1581971130
Nevertheless, if you know someone who may fit the bill, feel free to spread the word.
S4 Ep58: LongShorts: The Great Digital Tamasha