S5 Ep79: Demise of Movie Theaters Amidst the Rise of Netflix, Amazon Prime Video, and Hotstar with Professor Madhu Viswanathan from ISB
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We catch up with Professor Madhu Viswanathan, Assistant Professor of Marketing from ISB Hyderabad to discuss his journey - starting as an engineer to a gig as a CAT/GMAT instructor to working in software to becoming a B-School Prof! On the way we touch upon the ever changing shades of News and Entertainment content through the lens of product, brand building, business models, and pricing.
S5 Ep79: Demise of Movie Theaters Amidst the Rise of Netflix, Amazon Prime Video, and Hotstar with Professor Madhu Viswanathan from ISB
S5 Ep79: Demise of Movie Theaters Amidst the…
S5 Ep79: Demise of Movie Theaters Amidst the Rise of Netflix, Amazon Prime Video, and Hotstar with Professor Madhu Viswanathan from ISB
We catch up with Professor Madhu Viswanathan, Assistant Professor of Marketing from ISB Hyderabad to discuss his journey - starting as an engineer to a gig as a CAT/GMAT instructor to working in software to becoming a B-School Prof! On the way we touch upon the ever changing shades of News and Entertainment content through the lens of product, brand building, business models, and pricing.